Brief
The brief
The brief asked for social and TV from one shoot; I owned it from paper to delivery.
Deliverable · Concept one-pager
05Set change
Set change.
Sun Basket, "Food Makes Me Dance." Three social campaigns and a TV spot from one shoot. Produced, shot, edited.
In-house production, made on staff at Sun Basket
A couple sits down to eat. The kitchen pulls away, the light shifts, and the room becomes a party. Then it all snaps back. This is every hand and every hour that got it there.
Pre-pro
Treatment & shot list
One continuous shot carried the reveal and three top-down plates carried the product; that was the whole shot list.
Deliverable · Boards, lookbook, shot list
Pre-pro
Location & set
I booked The Producer's Loft in the Mission and built the kitchen on its cyc, split at the middle so both halves could travel; the dolly run was planned around that pull.
Deliverable · Scout photos, set build
Pre-pro
Casting
I cast four talent who could eat, react, and dance without mugging; releases were locked before the shoot.
Deliverable · Casting breakdown, releases on file
Pre-pro
Art direction & makeup
I sourced the art direction and makeup myself; the whole reveal depended on both landing on schedule.
Deliverable · Art refs, makeup tests, set dressing
Ops
Crew, kit & call sheet
Three days on the call sheet, build and rig, film, film and wrap; Little Giant ran grip and electric off an 8 AM call and an open wrap.
Deliverable · The call sheet
Ops
Budget & schedule
I ran a five-figure budget in-house; every dollar in the set build came out of another line.
Deliverable · Budget tracker, redacted
Production
The shoot
I produced and operated camera; the wall had to move on camera, so all three shoot days were built around the pull.
Deliverable · BTS stills
Post
Three campaigns, one shoot
One shoot produced three social campaigns and a broadcast TV spot; same cast, same crew, same set, same budget.
Deliverable · Three social campaigns, broadcast spec
