BRIEF
THE BRIEF
The brief asked for social and TV from one shoot; I owned it from paper to delivery.
DELIVERABLE /// CONCEPT ONE-PAGER
00:02:15 /// SET CHANGE
SET CHANGE.
Sun Basket, "Food Makes Me Dance." Three social campaigns and a TV spot from one shoot. Produced, shot, edited.
IN-HOUSE PRODUCTION, MADE ON STAFF AT SUN BASKET
A couple sits down to eat. The kitchen pulls away, the light shifts, and the room becomes a party. Then it all snaps back. This is every hand and every hour that got it there.
PRE-PRO
TREATMENT & SHOT LIST
One continuous shot carried the reveal and three top-down plates carried the product; that was the whole shot list.
DELIVERABLE /// BOARDS, LOOKBOOK, SHOT LIST
PRE-PRO
LOCATION & SET
I booked The Producer's Loft in the Mission and built the kitchen on its cyc, split at the middle so both halves could travel; the dolly run was planned around that pull.
DELIVERABLE /// SCOUT PHOTOS, SET BUILD
PRE-PRO
CASTING
I cast four talent who could eat, react, and dance without mugging; releases were locked before the shoot.
DELIVERABLE /// CASTING BREAKDOWN, RELEASES ON FILE
PRE-PRO
ART DIRECTION & MAKEUP
I sourced the art direction and makeup myself; the whole reveal depended on both landing on schedule.
DELIVERABLE /// ART REFS, MAKEUP TESTS, SET DRESSING
OPS
CREW, KIT & CALL SHEET
Three days on the call sheet, build and rig, film, film and wrap; Little Giant ran grip and electric off an 8 AM call and an open wrap.
DELIVERABLE /// THE CALL SHEET
OPS
BUDGET & SCHEDULE
I ran a five-figure budget in-house; every dollar in the set build came out of another line.
DELIVERABLE /// BUDGET TRACKER, REDACTED
PRODUCTION
THE SHOOT
I produced and operated camera; the wall had to move on camera, so all three shoot days were built around the pull.
DELIVERABLE /// BTS STILLS
POST
THREE CAMPAIGNS, ONE SHOOT
One shoot produced three social campaigns and a broadcast TV spot; same cast, same crew, same set, same budget.
DELIVERABLE /// THREE SOCIAL CAMPAIGNS, BROADCAST SPEC
